Marketing Strategist | Digital Campaigns | SEO
Marketing Specialist
Welcome to Marketing Portfolio- Katlyn Larkins, a personal website that highlights my journey as a marketer, featuring special projects, client deliverables, and strategic marketing initiatives. With a passion for market analysis, SEO, and social media strategy, I aim to drive successful results and enhance brand visibility.
About Me
Marketing Enthusiast
As a marketing professional with a passion for digital strategy, I leverage my B.S. in Marketing to develop and execute impactful campaigns, enhance brand visibility with best SEO practices, and craft strategic messaging that engages target audiences.
Education & Honors
Bachelors of Science in Business Administration
Marketing, Major
Human Resource Management, Collateral
Dean's List, Haslam College of Business
Spring 2023 Term
Fall 2023 Term
Fall 2024 Term
Sample Work
These projects include: client deliverables, special projects, and marketing campaigns that I have completed in my marketing career.
Generating Organic Traffic
Engagement Strategies
Developed and executed an ambassador program and social media campaigns to drive brand engagement, boost website traffic, and increase awareness across college campuses.
Marketing Campaign
Campaign Coordination
​Developed an integrated marketing campaign for Weigel’s private label line to strengthen brand identity, drive sales, and increase customer loyalty across East Tennessee.
Brand Analysis
Competitive Analysis for a successful shoe brand: Hoka
Conducted a competitive analysis for HOKA to evaluate market positioning, identify growth opportunities, and develop strategies to enhance brand differentiation.
Career Achievements
Marketing Excellence Recognition
Outstanding Performance Acknowledged
Recognized for marketing excellence by a Puerto Rican legal translation company after developing strategies that expanded their reach and attracted a younger client base during my time at Boldsquare.
Leadership Acknowledgment
Strategic Leadership Recognized
Led the Weigel’s campaign by coordinating team efforts, delegating tasks, and ensuring all deliverables aligned with the client’s goals, demonstrating strong leadership and project management skills.
Brand Growth Achievement
Market Expansion Success
Drove brand growth for a local brewery by implementing creative marketing strategies and community events that increased taproom traffic and strengthened customer loyalty.